Aer Lingus2

History
Aer Lingus was founded by the Irish Government in April 1936 to provide air services to/from Ireland. The first flight, from Dublin to Bristol, took place on May 27th 1936. On October 2nd 2006, Aer Lingus entered a new phase in its history with the airline's floatation on the Irish and London Stock Exchanges, becoming a publicly quoted company and realising €400 million in equity for the airline's future growth.

Business Model
Aer Lingus' low-cost, low fares model is centred on maintaining low unit cost, offering one way fares, maintaining effective fleet utilisation and developing the Aer Lingus brand. Consistent with this low-cost model, Aer Lingus' primary distribution channel is its website aerlingus.com. In 2007, approximately 75% of total passenger revenue was generated through aerlingus.com.

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